Prepared by
Prepared by
Prepared by
Goran Babarogic - Design Director at Nicey
Goran Babarogic - Design Director at Nicey
Goran Babarogic - Design Director at Nicey
Website Design & Development for Reflex Robotics
Website Design & Development for Reflex Robotics
Website Design & Development for Reflex Robotics
Prepared for
Prepared for
Prepared for
Richard McSweeney
Richard McSweeney
Richard McSweeney
Date
Date
Date
Jan 1st, 2026
Jan 1st, 2026
Jan 1st, 2026
Project Overview
Project Overview
Project Overview
Project Overview
The goal of this project is to design and build a high-credibility website for Reflex Robotics that clearly communicates the company’s platform, technology, and long-term vision. The website will balance strong narrative storytelling with technical clarity, supporting customer acquisition, evaluations, and trust at enterprise scale. The final product will be designed and developed in Framer, with a focus on scalability, performance, and long-term maintainability.
The goal of this project is to design and build a high-credibility website for Reflex Robotics that clearly communicates the company’s platform, technology, and long-term vision. The website will balance strong narrative storytelling with technical clarity, supporting customer acquisition, evaluations, and trust at enterprise scale. The final product will be designed and developed in Framer, with a focus on scalability, performance, and long-term maintainability.
The goal of this project is to design and build a high-credibility website for Reflex Robotics that clearly communicates the company’s platform, technology, and long-term vision. The website will balance strong narrative storytelling with technical clarity, supporting customer acquisition, evaluations, and trust at enterprise scale. The final product will be designed and developed in Framer, with a focus on scalability, performance, and long-term maintainability.
The goal of this project is to design and build a high-credibility website for Reflex Robotics that clearly communicates the company’s platform, technology, and long-term vision. The website will balance strong narrative storytelling with technical clarity, supporting customer acquisition, evaluations, and trust at enterprise scale. The final product will be designed and developed in Framer, with a focus on scalability, performance, and long-term maintainability.
Project Phases & Workflow
Discovery & Strategy Phase
This phase focuses on building a shared understanding of Reflex’s product, positioning, audience, and visual direction. Through research, competitive analysis, moodboards, and close collaboration with the client, the foundation for messaging, structure, and design decisions is established before execution begins.
1–2 weeks
Discovery & Strategy Phase
This phase focuses on building a shared understanding of Reflex’s product, positioning, audience, and visual direction. Through research, competitive analysis, moodboards, and close collaboration with the client, the foundation for messaging, structure, and design decisions is established before execution begins.
Discovery & Strategy Phase
This phase focuses on building a shared understanding of Reflex’s product, positioning, audience, and visual direction. Through research, competitive analysis, moodboards, and close collaboration with the client, the foundation for messaging, structure, and design decisions is established before execution begins.
1–2 weeks
Discovery & Strategy Phase
This phase focuses on building a shared understanding of Reflex’s product, positioning, audience, and visual direction. Through research, competitive analysis, moodboards, and close collaboration with the client, the foundation for messaging, structure, and design decisions is established before execution begins.
Design Phase
During the design phase, the visual language, layout system, and key website sections are created and refined. Initial designs are shared with the client for feedback, followed by iterative improvements until the overall structure and look of the website are approved. This phase ensures clarity and alignment before development starts
1–2 weeks
Design Phase
During the design phase, the visual language, layout system, and key website sections are created and refined. Initial designs are shared with the client for feedback, followed by iterative improvements until the overall structure and look of the website are approved. This phase ensures clarity and alignment before development starts
Design Phase
During the design phase, the visual language, layout system, and key website sections are created and refined. Initial designs are shared with the client for feedback, followed by iterative improvements until the overall structure and look of the website are approved. This phase ensures clarity and alignment before development starts
1–2 weeks
Design Phase
During the design phase, the visual language, layout system, and key website sections are created and refined. Initial designs are shared with the client for feedback, followed by iterative improvements until the overall structure and look of the website are approved. This phase ensures clarity and alignment before development starts
Development Phase (Framer)
n this phase, the approved designs are translated into a fully functional website built in Framer. The focus is on responsive behavior, performance, interactions, and overall production quality. The result is a launch-ready website that accurately reflects the approved design and supports future scalability.
1–2 weeks
Development Phase (Framer)
n this phase, the approved designs are translated into a fully functional website built in Framer. The focus is on responsive behavior, performance, interactions, and overall production quality. The result is a launch-ready website that accurately reflects the approved design and supports future scalability.
Development Phase (Framer)
n this phase, the approved designs are translated into a fully functional website built in Framer. The focus is on responsive behavior, performance, interactions, and overall production quality. The result is a launch-ready website that accurately reflects the approved design and supports future scalability.
1–2 weeks
Development Phase (Framer)
n this phase, the approved designs are translated into a fully functional website built in Framer. The focus is on responsive behavior, performance, interactions, and overall production quality. The result is a launch-ready website that accurately reflects the approved design and supports future scalability.
Branding Note
During Phase 1 (Discovery) and Phase 2 (Design), additional work will focus on refining the existing brand direction, improving overall visual consistency, and establishing foundational branding guidelines, including typography usage, color logic, and layout principles. This branding work will evolve in parallel with the website design and will be documented to ensure long-term consistency and clarity across all future touchpoints.
Branding Note
During Phase 1 (Discovery) and Phase 2 (Design), additional work will focus on refining the existing brand direction, improving overall visual consistency, and establishing foundational branding guidelines, including typography usage, color logic, and layout principles. This branding work will evolve in parallel with the website design and will be documented to ensure long-term consistency and clarity across all future touchpoints.
Branding Note
During Phase 1 (Discovery) and Phase 2 (Design), additional work will focus on refining the existing brand direction, improving overall visual consistency, and establishing foundational branding guidelines, including typography usage, color logic, and layout principles. This branding work will evolve in parallel with the website design and will be documented to ensure long-term consistency and clarity across all future touchpoints.
Branding Note
During Phase 1 (Discovery) and Phase 2 (Design), additional work will focus on refining the existing brand direction, improving overall visual consistency, and establishing foundational branding guidelines, including typography usage, color logic, and layout principles. This branding work will evolve in parallel with the website design and will be documented to ensure long-term consistency and clarity across all future touchpoints.
Website Scope & Page Breakdown
Homepage
The homepage serves as the primary entry point and positioning page for Reflex Robotics. It communicates the core value proposition, platform overview, and credibility through structured content blocks, strong visuals, and clear calls to action. This page carries the highest strategic and narrative importance.
Homepage
The homepage serves as the primary entry point and positioning page for Reflex Robotics. It communicates the core value proposition, platform overview, and credibility through structured content blocks, strong visuals, and clear calls to action. This page carries the highest strategic and narrative importance.
Homepage
The homepage serves as the primary entry point and positioning page for Reflex Robotics. It communicates the core value proposition, platform overview, and credibility through structured content blocks, strong visuals, and clear calls to action. This page carries the highest strategic and narrative importance.
Homepage
The homepage serves as the primary entry point and positioning page for Reflex Robotics. It communicates the core value proposition, platform overview, and credibility through structured content blocks, strong visuals, and clear calls to action. This page carries the highest strategic and narrative importance.
Platform (Robot)
This page focuses on the Reflex robot platform, explaining the hardware, deployment philosophy, and scalability. It balances technical detail with clarity, helping visitors understand why the platform is designed for real-world work rather than lab conditions.
Platform (Robot)
This page focuses on the Reflex robot platform, explaining the hardware, deployment philosophy, and scalability. It balances technical detail with clarity, helping visitors understand why the platform is designed for real-world work rather than lab conditions.
Platform (Robot)
This page focuses on the Reflex robot platform, explaining the hardware, deployment philosophy, and scalability. It balances technical detail with clarity, helping visitors understand why the platform is designed for real-world work rather than lab conditions.
Platform (Robot)
This page focuses on the Reflex robot platform, explaining the hardware, deployment philosophy, and scalability. It balances technical detail with clarity, helping visitors understand why the platform is designed for real-world work rather than lab conditions.
Reflex Continuum™
The Reflex Continuum™ page explains the company’s physical AI and intelligence layer. It uses structured storytelling, diagrams, and conceptual visuals to communicate how in-deployment learning, reliability, and compounding capability differentiate Reflex from traditional robotics systems.
Reflex Continuum™
The Reflex Continuum™ page explains the company’s physical AI and intelligence layer. It uses structured storytelling, diagrams, and conceptual visuals to communicate how in-deployment learning, reliability, and compounding capability differentiate Reflex from traditional robotics systems.
Reflex Continuum™
The Reflex Continuum™ page explains the company’s physical AI and intelligence layer. It uses structured storytelling, diagrams, and conceptual visuals to communicate how in-deployment learning, reliability, and compounding capability differentiate Reflex from traditional robotics systems.
Reflex Continuum™
The Reflex Continuum™ page explains the company’s physical AI and intelligence layer. It uses structured storytelling, diagrams, and conceptual visuals to communicate how in-deployment learning, reliability, and compounding capability differentiate Reflex from traditional robotics systems.
Company
The Company page presents Reflex’s mission, team, backing, and momentum. It reinforces credibility and long-term vision, while keeping the structure clean and focused on trust-building rather than marketing. Careers
Company
The Company page presents Reflex’s mission, team, backing, and momentum. It reinforces credibility and long-term vision, while keeping the structure clean and focused on trust-building rather than marketing. Careers
Company
The Company page presents Reflex’s mission, team, backing, and momentum. It reinforces credibility and long-term vision, while keeping the structure clean and focused on trust-building rather than marketing. Careers
Company
The Company page presents Reflex’s mission, team, backing, and momentum. It reinforces credibility and long-term vision, while keeping the structure clean and focused on trust-building rather than marketing. Careers
Careers
The Careers page is designed as a flexible foundation that can evolve as hiring needs grow. It provides a clear structure for future roles and helps communicate the company’s culture and direction, even while content is still being defined.
Careers
The Careers page is designed as a flexible foundation that can evolve as hiring needs grow. It provides a clear structure for future roles and helps communicate the company’s culture and direction, even while content is still being defined.
Careers
The Careers page is designed as a flexible foundation that can evolve as hiring needs grow. It provides a clear structure for future roles and helps communicate the company’s culture and direction, even while content is still being defined.
Careers
The Careers page is designed as a flexible foundation that can evolve as hiring needs grow. It provides a clear structure for future roles and helps communicate the company’s culture and direction, even while content is still being defined.
Technical Details
Technical Details
Technical Details
Technical Details
Scalable Framer Architecture
Scalable Framer Architecture
Scalable Framer Architecture
The website will be built in Framer using a modular, component-based structure that allows sections, pages, and content to scale without redesign. This approach ensures long-term maintainability and easy iteration as the product and messaging evolve.
The website will be built in Framer, ensuring a modern, responsive, and performance-optimized experience. Ideal for quick iteration and sleek UI transitions.
The website will be built in Framer using a modular, component-based structure that allows sections, pages, and content to scale without redesign. This approach ensures long-term maintainability and easy iteration as the product and messaging evolve.
The website will be built in Framer using a modular, component-based structure that allows sections, pages, and content to scale without redesign. This approach ensures long-term maintainability and easy iteration as the product and messaging evolve.
Performance-First Media & Animations
Performance-First Media & Animations
Performance-First Media & Animations
Performance-First Media & Animations
Video, animations, and interactions will be implemented with performance as a priority, ensuring fast load times despite rich visual content. Media assets will be optimized to support large hero videos and gallery walls without compromising usability or stability.
Video, animations, and interactions will be implemented with performance as a priority, ensuring fast load times despite rich visual content. Media assets will be optimized to support large hero videos and gallery walls without compromising usability or stability.
Video, animations, and interactions will be implemented with performance as a priority, ensuring fast load times despite rich visual content. Media assets will be optimized to support large hero videos and gallery walls without compromising usability or stability.
Video, animations, and interactions will be implemented with performance as a priority, ensuring fast load times despite rich visual content. Media assets will be optimized to support large hero videos and gallery walls without compromising usability or stability.
Responsive & Production-Ready Layouts
Responsive & Production-Ready Layouts
Responsive & Production-Ready Layouts
Responsive & Production-Ready Layouts
All pages will be fully responsive and optimized for desktop, tablet, and mobile devices, with layouts designed to preserve clarity and hierarchy across breakpoints. The site will be tested to ensure consistent behavior in real-world usage scenarios, not just ideal screen sizes.
All pages will be fully responsive and optimized for desktop, tablet, and mobile devices, with layouts designed to preserve clarity and hierarchy across breakpoints. The site will be tested to ensure consistent behavior in real-world usage scenarios, not just ideal screen sizes.
All pages will be fully responsive and optimized for desktop, tablet, and mobile devices, with layouts designed to preserve clarity and hierarchy across breakpoints. The site will be tested to ensure consistent behavior in real-world usage scenarios, not just ideal screen sizes.
All pages will be fully responsive and optimized for desktop, tablet, and mobile devices, with layouts designed to preserve clarity and hierarchy across breakpoints. The site will be tested to ensure consistent behavior in real-world usage scenarios, not just ideal screen sizes.
Conversion-Focused Interaction Design
Conversion-Focused Interaction Design
Conversion-Focused Interaction Design
Conversion-Focused Interaction Design
Calls to action, evaluation requests, and content flow will be designed to guide users toward meaningful next steps without friction. Forms, transitions, and page logic will support enterprise-level credibility while remaining simple and intuitive to use.
Calls to action, evaluation requests, and content flow will be designed to guide users toward meaningful next steps without friction. Forms, transitions, and page logic will support enterprise-level credibility while remaining simple and intuitive to use.
Calls to action, evaluation requests, and content flow will be designed to guide users toward meaningful next steps without friction. Forms, transitions, and page logic will support enterprise-level credibility while remaining simple and intuitive to use.
Calls to action, evaluation requests, and content flow will be designed to guide users toward meaningful next steps without friction. Forms, transitions, and page logic will support enterprise-level credibility while remaining simple and intuitive to use.
Timeline
Timeline
Timeline
Timeline
Discovery & Planning
Design Phase
Development Phase
Branding work
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 1 - 2
Week 1 - 2
Week 1 - 2
Design Phase
Design Phase
Design Phase
Week 2 - 3
Week 2 - 4
Week 2 - 3
Development Phase
Design Phase
Development Phase
Week 2 - 3
Week 4 - 8
Development Phase
Week 4
Week 6 - 8
Week 4
QA & Testing
QA & Testing
QA & Testing
Pricing
Pricing
Pricing
Pricing
Next Steps
Next Steps
Next Steps
Next Steps
1
Confirm engagement model
Confirm engagement model
Confirm engagement model
Confirm engagement model
2
Schedule kickoff workshop
Schedule kickoff workshop
Schedule kickoff workshop
Schedule kickoff workshop
3
Export existing content (if needed)
Export existing content (if needed)
Export existing content (if needed)
Export existing content (if needed)
4
Set up project workspace
Set up project workspace
Set up project workspace
Set up project workspace
$9,600
$9,600
$9,600
$9,600
Total Project Cost
Total Project Cost
Payment Terms
Payment Terms
50% Upfront – $4800
50% Upfront – $4800
50% Upon Completion – $4800
Payment Options
Payment Options
Past work
Branding and Framer Website Design
Branding and Framer Website Design
Branding and Framer Website Design
Branding and Framer Website Design
Branding and Framer Website Design
Branding and Framer Website Design
Framer Studio
Framer Studio
Framer Studio
Hired as expert by Framers own studio to work on enterprise projects
Hired as expert by Framers own studio to work on enterprise projects
Hired as expert by Framers own studio to work on enterprise projects
This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.
Looking forward to working together!
This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.
Looking forward to working together!
This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.
Looking forward to working together!
This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.
Looking forward to working together!
Best regards,
Best regards,
Best regards,
Best regards,
Goran Babarogic
Design Director at Nicey
Goran Babarogic
Design Director at Nicey
Goran Babarogic
Design Director at Nicey
Goran Babarogic
Design Director at Nicey